design. brand strategy. creative execution.

Nextwave Creative

Who We Are

About Nextwave

We are a marketing and design firm focused on brand strategy, graphic design and visual communications

Designing for the Future

Design has never been more important, nor more challenging. In the last five years, the capabilities of creative professionals – and the expectations of consumers – have evolved by leaps and bounds. As a result, the groundbreaking innovations of yesterday – interactive web sites, mobile apps, streaming videos, social media presence – are no longer impressive luxuries; they are staples of the marketing process.

At Nextwave, we’re immersed in that reality on a daily basis, working to modernize our clients’ brands and redefine their visual identities. Far beyond logos and pretty pictures, effective design creates a cohesive, engaging brand experience across every touch point. It differentiates, educates, motivates. At Nextwave we help companies connect – visually, verbally, and emotionally – with the people who matter most.

We’ve been winning hearts and minds for more than 20 years. And as the pace of change accelerates, we keep finding new ways to define the word “creative.”

Why Clients Choose Us

We stand out from the crowd (in our business, that’s important). Here’s why:

We’ve been around. We started Nextwave in 1998, with plenty of experience already under our belts. We’ve worked as designers and creative directors at major ad agencies and Fortune 500 companies. We’ve watched technology explode and revolutionize the design world. Yet we also understand that some things never change, like the power of images to inform, educate and persuade.

We’re businesspeople too: We understand that your project has to do more than just look good. It has to get results. That’s why we take a consultative approach to understand your company’s mission and your project goals, set targets to define success, and follow-up with measurement and modifications.

We’re versatile: Different audiences require different design styles. With diverse experience in B2B, B2C, and H2H marketing, advertising, internal communications and more, we adapt to meet your needs.

It’s our responsibility to have your content make sense, not just make it look good.

Nextwave Creative

Nice To Meet You

In our studio, creative vision meets business acuity.

Karen Bouton

Karen Bouton

Founder, Creative Director

“It’s our mission to get your content out, on whichever platform, in whichever format your audience wants to consume it. It’s our challenge and our responsibility to deliver a good experience to them.”

Harry Bouton

Harry Bouton

Principal, Marketing & Creative Strategies

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep..”

Lyndsie Norris

Lyndsie Norris

Marketing Project Manager

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

Mary Beth Barnett

Mary Beth Barnett

Communications Strategy, Project Manager

“My definition of ‘innovative’ is providing value to the customer.”

Lee Bookman

Lee Bookman

Content Strategy, Copywriter

“The best communications advice I’ve ever heard is also the simplest: ‘write like you talk.’”

Timothy Flores

Timothy Flores

Designer, Photographer

“Art, and everything it entails, has long been a passion of mine. The act of creating and living art is rooted in my soul. “

Karen Bouton

Karen Bouton

Founder, Creative Director

“It’s our mission to get your content out, on whichever platform, in whichever format your audience wants to consume it. It’s our challenge and our responsibility to deliver a good experience to them.”

Harry Bouton

Harry Bouton

Principal, Marketing & Creative Strategies

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep..”

Lyndsie Norris

Lyndsie Norris

Marketing Project Manager

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

Mary Beth Barnett

Mary Beth Barnett

Communications Strategy, Project Manager

“My definition of ‘innovative’ is providing value to the customer.”

Lee Bookman

Lee Bookman

Content Strategy, Copywriter

“The best communications advice I’ve ever heard is also the simplest: ‘write like you talk.’”

Timothy Flores

Timothy Flores

Designer, Photographer

“Art, and everything it entails, has long been a passion of mine. The act of creating and living art is rooted in my soul. “

16

Years In Business

35

Awards Won

7

Clients In Other Countries

268

Napkin Doodles Per Month

Your Story … Brilliantly Told

 A ny message, expressed with energy, clarity and passion, can move people to action. And that’s why clients come to Nextwave – to move people. Whether it’s drawing in customers or reinvigorating your workforce, we can help. Our product is the creative union of images, words and technology, artfully blended to capture your message and evoke a response.

More importantly, we bring continuity to the entire brand experience. Every creative element is a piece of a bigger picture, working in harmony to create valuable relationships with your customers and employees. That’s why we think of ourselves as more than “designers” – we are creative strategists focused on producing business results.

 

    Strategy

    Cross-Channel Campaign Management
    Marketing
    Concept
    Messaging & Positioning
    Employer Branding
    Brand Management
    Brand Experience
    Event Marketing
    Communications Planning

    Design

    Identity
    Digital Media
    Prototyping
    Event & Exhibit
    ui/ux Mobile Web
    Environmental Experience

    Communication

    Campaigns
    Media relations
    Social Media
    Storytelling
    Mobile Event App

    Production

    Digital Content
    Event
    Print
    Outdoor
    Photography
    Video

Our Process

6 Step Process-35

 

1. Discovery

It seems every “new” project has a back story, so asking and answering the right questions up front sets us down the right path. We’ll walk you through the thought process of clarifying where you’ve already been, where you need to go, and why.

2. Strategy & Concept

Our experience can help you steer clear of well-intentioned but ill-fated efforts, and guide you toward creative solutions that don’t just look sharp, but produce results. We’ve learned not to rely on assumptions, which is why we work closely with you from the very beginning – to ensure our efforts match your vision.

3. Design

With an approved concept as our guide, we bring your story to life with visuals that are fresh, compelling, and optimized for today’s digital media. At the same time, we respect your established brand standards and can work within the larger framework of your existing corporate goals.That often entails a digital media campaign spanning web, print, video, and social media.

4. Build

Some projects begin and end with graphic design. Most of our work, however, goes well beyond the point of being “aesthetically pleasing.” We aim to make an impact, to jump-start your audience with a jolt of creative energy they can see, hear, touch and experience. That often entails a digital media campaign spanning web, print, video, and social media.

5. Deliver & Refine

Creative work hasn’t done its job until the finished product connects with your audience. So we don’t disappear when the graphics get approved. We see every project through to the end, whether it’s initiating “go-live” for a web site, getting the right file formats to the printer, or ensuring the successful upload and implementation of touch technology for an iPad app.

Work

Each year, Nextwave serves a small number of clients at a very high level. We’ve picked out a few projects below to share with you.

McAfee

1024-X-681-McAfee

Positioning McAfee for the Future of Corporate Learning
McAfee

Learning at High Speed

McAfee, a world leader in information security, is constantly challenged to stay one step ahead of cyber-criminals – not to mention competing security companies. Continuous and efficient learning – as individuals, as an organization – is the only way to provide real value to customers.

McAfee wanted to revamp its corporate learning department to unleash its true potential to create a competitive advantage in the industry, and they turned to Nextwave to help realize the vision.

McAfee wanted to move away from the dated idea of instructor-led “training,” and build a technology-driven social learning community where employees can easily acquire knowledge and skills, use what they’ve learned, and share it with their peers.

Nextwave worked with McAfee to develop a comprehensive messaging platform, from which all new design elements would flow. The execution phase included a new brand identity for the learning organization, ui intranet makeover, Executive presentations, communications plan and materials, digital signage, and interactive components to round out the change management campaign.

Nextwave’s Value-Add: Building excitement, understanding, and employee engagement surrounding a notoriously unexciting topic (corporate training).

Expressworks

Strategic Simplicity
Expressworks

How a One-minute Video Conveys a Brand Promise

Expressworks, a change management consulting firm, helps major companies complete daunting projects like merger integrations, corporate relocations, and IT overhauls. A recurring challenge for the firm was communicating the depth and breadth of their capabilities without overwhelming their clients with consulting jargon. They wanted a message that could capture the essence of their value proposition in a clear and straightforward way.

As part of a larger rebranding effort, Nextwave got to the heart of the client’s brand promise with a single statement: “Expressworks simplifies the complexities of change.” We developed a customer focused two-minute video, of which every element was carefully chosen to project the insight and accessibility Expressworks brings to its clients. The imagery – clean, modern, simple. The script – astute but conversational. The voice – smart but friendly.

Nextwave’s Value-Add: Communicating the “can do” optimism of the Expressworks brand to clients embroiled in the turmoil of major organizational change.

Nokia / NSN

Capturing a World in Motion
Nokia/NSN

Trade Show Concept Illustrates Demands on Digital Networks

Nokia Seimens Networks “for a world in motion.” That was the company’s new brand positioning statement. And it was a good one, given that NSN makes network equipment that powers the global explosion of mobile broadband services.

But how do you convey that big idea on the canvas of a 40’x60’ trade show exhibit? It was Nextwave’s job to find the answer. Somehow, pasting big pictures on the walls just didn’t seem to exemplify the relentless growth of digital traffic. Then we remembered some of the compelling statistics NSN used in its sales meeting a month earlier, which really drove the message home. 6 billion text messages every hour; 12,000 Google searches per second; 780,000 iPhone apps downloaded per hour; 4 billion YouTube videos viewed per day, etc.

For the NSN exhibit, we took the idea a step further, taking factoids from popular culture (e.g. 3 million people follow Lady Gaga on Twitter). Dozens of these facts lined the booth surfaces and flowed across the walls in projected animations, immersing the visitor in the digital flood that broadband networks experience every day.

Nextwave’s Value-Add: Bringing the client’s abstract vision to life in a tangible trade show experience.

Echelon

1024-X-681-Echelon

For Complex Products, Images Beat a Thousand Words
Echelon

Bright Ideas

Echelon Corporation develops, markets and supports a proven, open standard, multi-application energy control networking platform. Say what?

Our client needed a clearer way to communicate with attendees at an important trade show in Frankfurt, Germany. The simple solution: show, don’t tell. Nextwave helped Echelon produce a large-scale “video wall” that would grab the attention of passers-by and draw them into the Echelon booth.

We produced a vibrant and dynamic video with time-lapse imagery, illustrating the impressive reach and profound potential of Echelon’s technology. Simply put, Echelon’s devices make the electrical grid “smarter,” capable of connecting with millions of homes, commercial buildings, and entire cities to reduce energy usage and improve service reliability.

The intuitive video, which was also employed in Echelon’s ipad app, made the product simpler to understand, and succeeded in sparking conversations at the Echelon booth.

Nextwave’s Value-Add: Modernizing and clarifying the value of complex products, creating a “light bulb” moment for potential customers.

Gilley’s Dallas

Get Your Cowboy On
Gilley’s Dallas

Re-branding a Texas Legend

Gilley’s was a bar/honky tonk founded in 1971 by country singer Mickey Gilley in Pasadena, Texas. It was the central location in the 1980 movie Urban Cowboy. It was a legend and in 1990 it burned to the ground. Years later it was reopened at a new location in Dallas.

Gilley’s was looking for an agency that would capture the nostalgia of the original and bring it forward to a more contemporary feel. While partnering with The Ward Group on strategic media planning, Nextwave’s visual approach centered around the legendary memorabilia, being careful not to lose the “urban cowboy feel” giving radio, billboard, print, magazine promotions an appealing urban edge. We thought about what it is that people want to do at Gilley’s. And it seemed obvious to us… “Get Your Cowboy On”.

Nextwave’s Value-Add: Bringing the clients vision of the brand forward, while making a significant and positive impact to their business plan.

Mobile Engagement App

iphone-ipad

 

Your Event is Special, So is Your Event App
Nextwave Creative / Nokia

Branded Features that Wow Attendees

Nokia Networks, being the world’s specialist in mobile broadband, always wants to fully utilize mobile technology during their annual sales events. A recurring challenge for the marketing team was keeping up with the ever-evolving agenda pre event and on-site, they also wanted private in-app chat, surveys, interactive maps and the ability to give every attendee a personalized experience.   

As part of branding the event, Nextwave designed beautiful promotional material that kept attendees informed, along with unique branded features where every attendee had a personal agenda and dashboard where they had their favorites, saved notes, files, and could easily edit their personal event app profile. During the event attendees gave feedback on workshops, were able to ask questions via the app during presentations as well as participate in audience response features. Real-time analytics that were built into the app measured onsite engagement.

Nextwave’s Value-Add: Building excitement, and creating a truly customized experience within the sales conference that kept attendees engaged.

Expressworks

Inspiring Change
Expressworks

Events bring refreshed brand to life

A brand is so much more than a logo or mere words on paper. It’s an expression of what makes a company unique and appealing. At its best, a brand is an experience to be consumed and shared in 360 degrees, which is what makes corporate events such a perfect way to showcase a compelling brand. We helped Expressworks International embrace that idea for a series of events engaging both customers and employees.

In connection with the change management consulting firm’s 30th anniversary, Expressworks called on Nextwave to organize two client appreciation events at urban museums. Nextwave tied the event creative to inspiring works of art at the museums, inviting attendees to “see change in a whole new light.”

Next was the company’s annual leadership and “all-hands” meeting, a multi-day strategy and team-building event bringing together consultants from around the world. Nextwave started by producing an updated brand messaging platform to help employees deeply understand the brand and how their clients experience it every day. The event theme built on these messages, challenging team members to “Reconnect, Reimagine, and Redefine.” Nextwave provided event planning and creative design for all events to ensure the firm’s bold new vision was seen, heard and felt, while reinforcing the long-held values that have kept Expressworks growing for three decades.

Nextwave’s Value-Add: Creating an experience to align employees and consultants with the brand, and bringing the clients vision of the brand forward.
Soul Digital

Soul Digital


Here we go ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Sinhazinhas

Sinhazinhas


Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Explorador Iberia

Explorador Iberia

  • Location: Brooklyn, NY


Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Kate

Kate


Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

The major innovations of the last decade — MOBILE, SOCIAL and CLOUD — are the commodities of the next decade.

Nextwave Creative

Clients

We focus on marketing communications for fortune 500 companies

  • Nextwave understands our place in the market, what we’re trying to achieve and how to communicate it.

    Head of Business Performance, Nokia
  • Karen is highly creative and talented and uses these gifts to bring insights into projects that I have been unable to replicate anywhere. Nextwave Creative deserves the highest recommendation I can offer.

    Senior Manager Sustainability Operations Americas, Microsoft
  • I think the most telling thing about working with Nextwave is that you care about the whole project, and would rather make it right than jeopardize its success because there might have been an easier way to do something.

    Director Communications & Recognition, Pizza Hut
  • This e-Learning solution has won rave reviews in the Americas, Europe and APAC. Its simple language and graphics made highly technical content easy to comprehend for more than 6,000 global users at our product creation and product delivery sites around the world.

    Program Director, CMO Customer Engagement Solutions, Nokia Global
  • I have worked with other large design/creative teams and not a single one has delivered to the level in which Nextwave has. Your team took the time to know our business and anticipate our needs.

    Director of Employee Recognition, Taco Bell Corporation
  • I would definitely recommend Nextwave to any business searching for an advertising marketing partner that truly represents the best interest of their client. They have made a significant and positive impact to our overall business plan in a very short time.

    General Manager, Gilley’s Dallas
  •  

American Airlines
ATT
Intel Security
JC Penney
Nokia
Pizza Hut
Taco Bell

Affiliations

Graphic Artists Guild
DFW AMA
AAF
DSVC
Adobe Labs

Get In Touch With Us