September 1, 2014 Karen Bouton

Adult attention span 8 seconds < Goldfish attention span 9 seconds

It is a scientific fact that the brain processes images 60% faster than text, and primitive responses take 3 seconds to generate

What does this mean for Marketing Communications? Your response as a marketing team is to make sure consumers have an instant response to what they see on your website, weekly email, or ad. Here’s some tips: 

Start with one goal, keep it simple, and have a compelling story. Your take-away? Today’s consumers don’t have time to sort through heaps of text to resonate with your message so go heavy on the relative imagery.



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