September 1, 2014 Karen Bouton

Adult attention span 8 seconds < Goldfish attention span 9 seconds

It is a scientific fact that the brain processes images 60% faster than text, and primitive responses take 3 seconds to generate

What does this mean for Marketing Communications? Your response as a marketing team is to make sure consumers have an instant response to what they see on your website, weekly email, or ad. Here’s some tips: 

Start with one goal, keep it simple, and have a compelling story. Your take-away? Today’s consumers don’t have time to sort through heaps of text to resonate with your message so go heavy on the relative imagery.

 

Back

We Like to Share, Choose Your Platform!

Leave a Reply

Your email address will not be published. Required fields are marked *

Get In Touch With Us