Harry Bouton

Marketing Communications

23 Jun 2015

When everyone’s an ‘artist’, what value do creative pros add?

It used to be that high-quality creative work didn’t come easy, or cheap. To design an impressive brochure, build an…

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Marketing Communications

31 Oct 2014

Don’t be spooked, it’s only being social

I was having a casual discussion with a longtime friend and colleague concerning the black holes of technology we find ourselves in from time to time. Which inevitably winds up…

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Brand

15 Sep 2014

What’s your “woo woo” moment?

Hopefully, it doesn't include creating an "ethnically ambiguous woo woo mascot" I'm sure as designers, marketers, creative strategists, small studios and large firms, we have all experienced a "woo woo" moment. It's not so much that we sometimes miss the mark understanding…

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Brand

08 Sep 2014

A passion turns sixteen today

Today marks Nextwave Creative's 16th anniversary As I thought about what to write, or if this day was all that significant, I reflected back on the many clients big and…

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Wild Card

11 Aug 2014

By Subscription Only

When I was growing up, my Mom would subscribe to dozens of magazines... Some, if not most, we had never heard of, or we had little to no interest in reading.…

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